I've been shortlisted for Illustrofest's competition!

My last blog post I was talking all about applying to opportunities as often as you can, and recently I entered my personal project ‘Through My Eyes’ into Ilustrofest competition ‘Ideas are the Currency of the Future’ and I was very pleased to see I’ve been shortlisted for the awards and my work is going to be exhibited at the Ilustrofest opening ceremony on July 11th and Belgrade Fortress in Serbia!! 🇷🇸 🏰 🎨

A record 1,088 artists from all over the world applied for the competition to participate in this year's Ilustrofest, and the expert jury, which consisted of last year's laureates Yael Frankel, Sviatlana Dzemidovich, Sunna Rebecca Choi, Eva Mlinar and Irina Vinnik, selected 219 authors from 49 countries whose works will be presented at the large International Exhibition of the best illustrations at the Belgrade Fortress from July 11 to 18, and who are in the running for the festival prizes... and I’m one of them!

This project is based all around travel, so I’m super glad its getting recognition from a European institution from a worldwide selection!

How I feel about generative AI as a digital illustrator and what I'm doing about it

I remember when AI generated images started to become more prevalent, and at this point I really wasn’t bothered; the quality of the images produced was pretty weak in my opinion, they screamed AI with additional fingers in places where they shouldn’t be, they felt alien, and so I didn’t feel threatened. However, over time as the capability of AI has gradually increased, and I have to admit I’m now often impressed with the images that AI can produce. Sure they still lack that incredibly important hand-made and human feeling which I feel AI will never truly be able to reproduce, but they remove a heck of a lot of time and effort from creating images that perhaps don’t necessarily need that human touch.

As this threatening feeling towards the future of my career as a digital illustrator started to approach, I have had to question myself (and of course have been asked by friends and family) on what I’m going to do to tackle it. For a good while, I used my usual technique of trying to ignore it and hope for the best, but that only got me so far and I feel at this point it’s inevitable that more and more people will go to the ease and low cost of using generative AI rather than commissioning an illustrator, (depending of the complexity and reason for the images of course). So this is why I decided, if you can’t beat them, join them, and I’ve partnered with exactly ai, an ethical approach to AI that’s changing the rules of how AI interacts with artists.

Exactly ai trains bespoke AI models on your own assets to generate brand-ready visuals at scale. It’s designed to be secure, fast, ethical, and built for professional creatives. Obviously I was reluctant at first, as this is a huge change that’s happening right now in the industry I’ve based my livelihood on… but I’m hoping engaging with it in this way, using it as a tool to work with me, rather than against me, will save me being left behind in a technology driven world that is constantly evolving.

I’m working hard behind the scenes with members of the exactly ai team to ensure my model is the most accurate representative of my illustration style that it can be, as it still needs a few tweaks when it comes to depicting certain themes, however after experimenting a lot with the model, I was able to produce some images that I absolutely love and feel look remarkably similar to how I would draw them myself!

All of the images above were made using my exactly ai model, Ethereal Realism. Watch this space to see how it develops and I intertwine it into my personal illustration practice! You can also play around with the model and produce and purchase licensed images for you own use!

I've joined a new illustration agency!

I recently gained representation with Art Lab Agency!

I’ve always been open to having an illustration agent in order to boost my audience outreach and pick-up more clients, but unfortunately my experience with a previous agent from a few years ago really let me down, with next to no work in 3 years of representation… Understandably, I’m hoping work flow with Art Lab will be much better!

Art Lab recently announced me joining on their Instagram, and I loved how they worded my introduction! So here’s a snippet…

🕶️ Mary Flora Hart captures the intricate beauty of everyday life through bold, semi-realistic illustrations rich with unexpected detail.

☕️ Her digital artworks are immersive visual narratives—bursting with color and grounded in real moments that echo with emotion and storytelling.

🎞️ Her process blends observational photography and digital collage into layered compositions that celebrate ordinary scenes with extraordinary flair.

🎧 From live music and local travel to the intimacy of conversation, Mary Flora’s inspirations reflect a vibrant, lived experience.

🪩 Her distinctive style has attracted leading names such as The Big Issue, Elle Decoration, Médecins Sans Frontières, Transwilts/GWR, the National Trust, and Watershed.

💼 These collaborations highlight her ability to translate complex ideas into compelling visual stories—ideal for editorial, publishing, and tourism sectors.

Excited to watch this space, and see where this creative connection takes me!